Our reader is a hands-on enthusiast who is dedicated to his Porsche and is interested in products that enhance his car both cosmetically and mechanically. This reader considers the advertising as a vital part of the magazine as 86% of our subscribers indicate they review the ads in each issue.

We have purposely kept advertising rates low to accommodate both small and large Porsche suppliers. When surveyed about the possibility of raising ad rates to reduce the quantity of advertising our readers overwhelmingly approved the high ad content indicating that it was an important element of the magazine.

Because the content of Excellence is so focused, each reader is a potential buyer for your Porsche-related products. The ability and inclination to buy is a positive factor. The median income of our readers is over $100,000 and 73% of them have graduated from college. Not only will your ad get strong current exposure but the message of your ad will endure- over 90% of our subscribers save their copies of Excellence for future reference.

Stan Michelman
Advertising Director

Holly Lundgren
Advertising Coordinator

B&W	1x	3x	6x	9x
Page	$1895	$1770	$1655	$1535
2/3p	1440	1345	1250	1165
1/2p	1185	1125	1060	995
1/3p	870	815	770	720
1/4p	760	705	655	610
2nd color:(non-commissionable) $90 for less than a full page, $150 for full page
Four-Color
Page	$2460	$2315	$2185	$2055
2/3p	1825	1710	1605	1505
1/2p	1500	1415	1340	1260
1/3p	1160	1075	990	910
1/4p	985	920	865	810
Covers (Four-Color Only)
Back	$3870	$3680	$3485	$3305
Inside	2945	2775	2610	2440
No Charge For Bleed

Advertising and Editorial Offices
42 Digital Drive, Suite 5
Novato, California, 94949
(415)382-2864 Phone
(415)382-0587 Fax

Commissions & Discounts

Agency Commission:
15% to recognized agencies.
Terms:
Net 30 days.

Circulation Information

Published eight times per year, distributed nationally by Curtis Circulation Company. Single copy price- $4.99. Subscription, 8 issues- $19.99.

Additional Terms

1. Agency discount (commission) forfeited if not paid within thirty (30) days from the date of invoice.
2. All past due invoices subject to a finance charge equal to 1.5% per month (18% A.P.R.) of outstanding balance.
3. Creditor reserves the right to employ a collection agency and/or attorneys to recover past due balances: therefore, such accounts will be subject to a reasonable attorney/collection fee equal to thirty percent (30%) of the outstanding balance.
4. All past due invoices will be subject to the "Short Rate." Any past due invoice(s) will be recalculated to the higher amount due for the frequency actually printed. "Short Rate" adjustments will also be made for any change (downward) in frequency agreement originally contracted for, either written or verbal.

IMPORTANT DATES:

Issue On Sale Space Close Camera-Ready Materials by February Dec 26 Oct 30 Oct 31 April Feb 6 Dec 11 Dec 12 May March 20 Jan 22 Jan 23 June May 1 March 5 March 6 August June 5 April 9 April 10 September July 17 May 21 May 22 October Aug 21 June 25 June 26 November Oct 2 Aug 6 Aug 7 December Nov 13 Sept 17 Sept 18 February Dec 26 Oct 29 Oct 30

Insertion Orders: Insertion orders must be received by the Space-Close Deadline. If a change of copy is not received by the Materials Deadline, the contracted advertiser's copy that ran in the previous issue will be inserted. Cancellations: Cancellations will not be accepted after the Space-Close Deadline. Cancellations for the cover ads must be made 90 days prior to the scheduled Space-Close Deadline.

Materials: Materials must be received by the Materials Deadline. Advertising materials will be returned at the advertiser's request. The publisher is not responsible for advertising material left more than three months. Communications: Please contact the editorial offices of Excellence by mail, phone or fax:

Excellence
42 Digital Drive, Suite 5
Novato, California, 94949
(415)382-2864 Phone
(415)382-0587 Fax

Covers and body printed Web Offset and perfect bound. Trim size 8-3/8" x 10-7/8"

Space (non-bleed)	Width & Height
Full Page	7-1/4 x 10
2/3 page	4-3-4 x 10
1/2 page	7-1/4 x 4-3/4
1/2 page (Jr. Page)	4-3/4 x 7-1/2
1/3 page	4-3/4 x 4-3/4
1/3 page (Vert.)	2-3/8 x 10
1/4 page	3-1/2 x 4-3/4

Bleed size: 8-5/8" x 11-1/8". Live printing matter must be kept 3/8" from trimmed size of 8-3/8" x 10-7/8". Spread Bleed: 17-1/4" x 11-1/8". Spread non-bleed 16" x 10".

Digital-Format Submissions: Before submitting ads in a digital format, please request our Digital Requirements to make sure your submission is compatible with our system and assure quality reproduction. If not, your advertisement may be rejected. An appropriate press proof must be submitted with all digital ads.

Film requirements: Negative film, right reading emulsion side down, minimum 133 line screen, color 150 line screen preferred. All film must meet SWOP standards. Supplied negatives must be accompanied by appropriate proofs.

Publisher reserved the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
Publisher reserves the right to change rates at any time.
Publisher accepts no liability for damages due to advertisements not appearing in contracted issue.
All advertisements are subject to acceptance by the Publisher.
Publisher also reserves the right to decline or reject any advertising for any reason, at any time without liability, even though previously acknowledged or accepted.
Publisher shall not be liable for copy and/or key changes unless provided with complete replacement negative.
Advertising Responsibility: The purchaser of the advertising space assumes all responsibility fro the entire content of any such advertisements printed in Excellence and assumes responsibility for any claims or costs if litigating claims arising therefrom against the Publisher.
Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict witht he provisions of the stated rates.